01 · The heavy hour

You eat less than you used to. Dinner still sits heavy.

Your plate is smaller now. A few bites and you feel full. Then an hour later, that heavy feeling shows up anyway.

It is easy to blame the food. It is usually not your cooking. When your body moves food along more slowly, dinner sits longer. That is when you feel it.

It likes to pick the worst moment. Late at night, right when you want to lie down and rest.

You do not need a bigger appetite. You just want to enjoy your meal and feel good after.

02 · How it works

Four things happen, and they take about two minutes.

Keep It Down does not change your stomach chemistry. It adds something to it. A soft gel that floats on top of your meal.

A spoonful of deep red wild berry gel, about one teaspoon, with the tube behind it

One dose. About a teaspoon.

01 You swallow a spoonful

About 5 ml. Thick, cool, honey and ginger. Take it after you eat and after you drink, so it is the last thing to go down.

02 It meets the acid already there

Your stomach has acid in it. That is normal and it is how food gets broken down. The alginate from kelp meets that acid and sets, the way pectin sets jam.

03 Bubbles get caught inside it

As it sets, the bicarbonate lets go of tiny bubbles. They get trapped in the setting gel. This is what makes the layer light.

04 It floats

Lighter than the meal beneath it, so it rises and rests on top. That is the barrier. Then it breaks down and moves along like any other fiber.

Why it has to float

A barrier only works if it stays on top. One that sinks is just gel at the bottom of your stomach. It cannot rest above your meal.

So the gel has to be lighter than the food under it. That is the whole job of the bicarbonate. It is a floating agent. It makes the barrier form and it makes the barrier rise. It is not there to do anything to your stomach chemistry.

Nothing was switched off. A soft lid was put on a full stomach, and then it left.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

03 · What is inside

What is inside. All of it.

Sodium alginate

A fiber from kelp. This is the barrier itself. When it meets the acid already in your stomach, it sets into a soft, springy layer.

Bicarbonate

This is what makes the barrier form. As the gel sets, bicarbonate releases tiny bubbles that get caught inside it. Those bubbles are what make the layer light enough to float.

Ginger

A root people have used for a settled stomach for a very long time. It supports normal movement through the gut. It is also why this tastes good.

DGL licorice

Licorice root with the part that raises blood pressure taken out. What is left is the soothing part.

A smidge of real honey

Real honey, not honey flavor. There is so little of it that total sugars stay under half a gram, which is why the panel reads 0 g sugar. You get the taste and none of the sugar load.

The full ingredient list is printed on every carton.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

04 · An old idea

Fifty years on British pharmacy shelves

Sodium alginate comes from kelp. Food makers have used it for a long time to thicken and set foods. It is a fiber, not a medicine.

Your stomach is acidic. When alginate meets that acid, it sets. It goes from a soft, loose gel to a springy one. That springy gel is lighter than the meal under it, so it rises and rests on top.

Your body does not absorb it. The gel forms in your stomach, does its job there, then moves along and breaks down like the fiber in an apple. It does not cross into your blood the way a medicine does.

This is not a new idea. Floating alginate gels have been sold over the counter in United Kingdom pharmacies since the 1970s. That is more than fifty years on the shelf. Ask anyone British and they will know exactly what you are describing. The genuinely new part is that almost nobody in America has ever been offered one.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

A hand holding the Keep It Down tube in a kitchen, showing its size

Enjoy dinner again.

One spoonful. After your meal, or before you lie down. That is the whole job, and it takes about five seconds.

Take it for 60 nights. If it is not for you, get every dollar back. No forms, and you keep the tube.

Add to bag
A physical barrier Made with kelp Honey Ginger, 0 g sugar